There isn’t a travel website dedicated to booking specifically luxury travel and that is what LuxeVoyage is trying to solve.
LuxeVoyage is a website dedicated to finding and booking luxury trips (accommodations and experiences) with an in-built travel planner.
The goal of this project is to create, reimagine, and iterate upon a responsive set of flows for a new luxury travel site.
I fleshed out a UX research plan, which included a competitive analysis and survey.
I conducted a competitive analysis to familiarize myself with the travel booking & luxury industries and processes. I learned that selling a premium service involves selling a lifestyle. The choice of UI, branding, photography/videography, etc all contribute to giving off a deluxe feel.
I identified multiple ways in which these competitors provide a better user experience:
I had 10 participants with varying travel habits fill out my survey. Some of the questions asked and their responses:
Research Insights:
To see the complete survey results, click here.
Using FigJam, I created a hybrid of a task and user flow for the user’s action to carry out the travel booking process. As a result, this served as an outline for the required screens for the wireframes.
I created some sketches to generate as many unique ideas as possible. I used this opportunity to visualize and decide the most efficient user flows.
Using the sketches I made, I created these low-fidelity wireframes to further expand on the ideas that I had for completing various tasks. I explored various ways to organize the content and structure on the different screens.
To see the designs in more detail, click here to view it in a new window.
The goal of the LuxeVoyage brand was to empahsize a luxurious and intuituve user experience. I explored various colours and typefaces that would best fulfill that goal.
These are the high-fidelity designs I came up with. They show the flow of creating an account and booking a trip.
To see the designs in more detail, click here to view it in a new window.
My objective was to test the sign-in and booking process flows. I did the testing using the high-fidelity prototype of the desktop website that was developed in Figma.
I had 3 participants take part in the usability testing and these interviews were conducted virtually.
The participants completed the main flow of creating an account and booking a trip.
The sign in process was intuitive.
The booking process is as expected.
This is a familair experience, overall.
I made revisions to the problem areas that the majority of my participants pointed out. I explored the possibility of changing the location of the sign up/in buttons and changed the search icon into a search bar so it’s more prominent. I did these alongside other changes.
You can view and click-through the interactive prototype below.
Pro-tip: View it in full-screen to get the best experience!
The goal of LuxeVoyage was to design a travel booking website that felt luxurious but was also easy to use. I learned that user research and testing are very important in the design process. They helped me improve my design immensely and think outside the box. By listening to my users’ needs, I gained valuable insights that ultimately led to a favorable user experience. I also learned the complex process of booking travel and what matters most to users when making travel decisions.
The design process is highly iterative and there’s always an opportunity to improve my designs. Given more time, the next step would be to design screens to showcase the travel planner feature as well as design other screens to showcase even more user flows.
